Wherever you present your company or brand, you need words. Even if it's just an email or a tag line that goes along with an advertisement. Humans like words. Words explain the world to us. They make things attractive—yourself, your life, your products and services... and your brand.In other words, words sell.But not everyone is good with words. Especially the numbers people. Or those who like to draw pretty pictures. But here at Media Junkies, we are good with words. At least we like to think so. And our clients agree.
Our team of professional copywriters are word junkies. We love to help companies and brands big and small tell their story and get the message across. Content is gold these days and while we all use words, writing always seems easier than it is. If you're creating a website or firing up your blog, if you're preparing email marketing, press releases, company brochures or advertisements, let us work the words for you. Pain free.
Of course we are not the only agency with copywriters in the world. We also happen to be people people. While some agencies take the concept of remote literally, we like chatting and we love collaborating.Give us a call or send us an email and one of our in-house wordsmiths will be in touch. We will sit down with you, ask questions, listen and offer our expertise. And then we'll all be ready to bring your story to paper—or screen.
You may think that SEO Specialists are the go-to people if you want your website to appear on the first page of Google. This may have been true before, but not anymore. Nowadays, SEO is relying on quality content. It’s not enough that you flood your website with the right amount of keywords; they have to be brilliantly written to keep the visitors entertained. Google now rewards websites that make their visitors stay. What can make the visitor stay and read, but the entertaining words of a copywriter?
Graphic Designers can make your website look pretty and alluring to visitors. Yes, they will enter but is what they see enough to make them stay? Of course not! Let’s say you’re looking for a nice resort for your vacation, the pretty pictures will surely catch your eye but they’re not enough to convince you to make a reservation. How they present their package through words is what will convince you.
Most of the time, a picture needs a caption to be fully appreciated. The same is true even in social media. It’s the caption that engages the followers to participate in the conversation. If you go blog-hopping, you will chance upon successful blogs that are teaming with activity yet they’re not as sophisticated-looking as you’d expect. This is because they are smartly-written and can engage their readers.
Nowadays, Social Media is the most effective method of getting yourself known. A good social media consultant can really get your brand and message out there. Do not waste their effort by providing them with poorly-written material. Give them compelling material to work with, and they will bring tonnes of visitors to your website.
Just like a social media consultant, pay-per-click experts can only do so much unless you have a good copy. No matter how much money you spend on PPC ads, you will not make the sale unless you have nicely-written landing pages. It is a better move to put your effort in creating expertly-crafted, highly-converting sales copy instead of wasting money on PPC ads.
Yes, bloggers are important. The fact that you’re here now is proof that blogs can bring visitors to your site, expose your brand, establish yourself as a thought leader and grow your email list. It’s true that bloggers employ the best blogging techniques but a copywriter has an edge over them. A copywriter is trained in persuading, branding and advertising. And, like bloggers, they also understand the best blogging practices and techniques.
A lot of companies use telesales as their main method of getting customers. These telesales reps on the phones read scripted sales pitches and sometimes this is where problems come in – the fact that the sales pitches are scripted. If you have a copywriter, he can tweak the sales pitch and give your probable customers a personal and direct response. I’m pretty sure a savvy copywriter has a higher conversion rate than a sales person reading a script.
I guess you’re pretty much convinced now of the importance of a copywriter. No matter what line of business you’re in, copywriting is a basic ingredient in your success. So, go get a copywriter now. If you already have one, make sure you take care of them.
Landing Page copy (longer copy)
Pre-headline, main headline, sub-headline, bullet points, small body text, button
Small squeeze page (minimal copy)
Pre-headline, main headline, sub-headline, button
Video Script copy (Average: 60 seconds)
Note: Can also quote on copy for a 3-step marketing funnel where step 2 and 3 are selling something (monetised).