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Category Archives for Email Marketing

SMS Marketing: Should You Use SMS in Your Marketing

SMS or Short Message Service has long been a player in the marketing business and is a perfect tool to any marketer. It is easy, quick and cost effective to implement and every marketer should be taking

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How an Explainer Video can help with Lead Scoring

An explainer video is an investment that can help you with lead generation and lead scoring. Make the most out of this investment by using it as a tool in determining how you should follow up and approach

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SEO Guidelines for Writing Content

In order to have a working SEO strategy for a small business, you need to keep abreast of the SEO best practices. There are about 200 different factors that Google considers when ranking a page. It follows

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Creating Better B2B Buyer Personas

Buyer personas can help marketers increase their conversions from responses to marketing qualified leads. Initially these were created by software developers to help analyze how different types of users

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How To Drive E-Commerce Sales During Slow Online Shopping Months

There are slow months in any business including online shopping. Summer is the time when most people spend time outdoors, instead of online, so it goes without saying that summer is a lean period when

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What’s an Instagram Post worth

Today our very own CEO, Sonja Ceri, was featured in the Courier Mail commenting on how much is a social media post worth to a business. The full article can be read here http://goo.gl/p4RYdg To understand

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98% Open Rate With SMS – SMS from an InfusionSoft Campaign

Use SMS in your life-cycle marketing for even better results. We have created a very simple method of integrating SMS messages into Infusionsoft automation campaigns. Within each Infusionsoft campaign

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What is an Editorial Calendar

An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social

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Point of sale with eCommerce… at Lightspeed

If you have a retail store as well as an online store, you definitely know how time-consuming it is to sync inventory, add products to both systems, and compile reports from two different systems. In short:

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5 Ted Talks: Marketing Tips From The Best

You only get one chance to make your pitch. So it’s essential you engage your listeners – and never let their attention stray. Media Junkies have identified some of the world’s best marketers. They

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