All posts by Joe Brown

Chatbot Marketing: When Business Gets Truly Personal

(Email Is So Last Year…) For just a little while now, marketing gurus and entrepreneurs have been both celebrating and umm-ing and ahhhing about the brilliance of chat bots as a new marketing tool. I’m

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Millennial Marketing Guide

Millennials don’t fall for traditional marketing tactics. With almost 30% of the world’s population defined as “millennial,” that’s bad news for businesses that aren’t

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The Ultimate Guide to Getting and Converting Facebook

With 1.79 billion users, Facebook is basically the largest population center on the planet. It’s next competitor, China, has a population of around 1.35 billion. But unlike China, or any other country

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The Anatomy Of A Lead Generating Website

Among all the tools you can use in converting prospects into customers, the one that you need to focus on is your website. A good website has an impressive traffic count but it does not end there, the

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Increase your open rate with DKIM

Are you tired of lost revenues because your emails are landing in the Promotions or spam folder of your prospects? You spend lots of time creating ads to capture leads, crafting email copy to followup,

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How to Use Social Media for SEO

It’s safe to say that almost everybody is in social media. Whenever you meet someone new, you don’t ask him if he is on Facebook; it’s already a given. According to statistics, the average youth

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SMS Marketing: Should You Use SMS in Your Marketing

SMS or Short Message Service has long been a player in the marketing business and is a perfect tool to any marketer. It is easy, quick and cost effective to implement and every marketer should be taking

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Why have we decided sliders are not a great idea?

“OK… we are comfortable in admitting when we need to change, because change is a good thing… right? The digital landscape changes so fast so we have to stay on top so we are happy to

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Psychology for sales – How can you Double Your Conversion Rate Through Psychology and Sales Triggers?

Improving your conversion rate basically means convincing a great number of people to buy your product, and convincing people to buy your product depends on how good you are at persuading them that they

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Compare Mailchimp to Infusionsoft

Mailchimp vs Infusionsoft Many businesses compare Mailchimp with Infusionsoft, but that is like comparing bananas to peanuts – how can you choose which one is better when they don’t offer the same

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