We are hiring!

Job brief

We are looking for a Marketing Manager to develop, implement, track and optimise digital and offline marketing campaigns.

A digital marketing person would be highly regarded.

Responsibilities

  • Plan and execute marketing strategies for on- and offline campaigns
  • Co-ordinate a team of designers, advertising specialists, community managers, copywriters and event managers
  • Maintain social media campaigns
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Ability to write sales copy for email, social and ads
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimise user funnels
  • Collaborate with a team members, freelancers and clients
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Build marketing calendars and coordinate marketing activities
  • Infusionsoft would be an advantage.

Requirements

  • Proven working experience in marketing (offline as well as online)
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising landing pages and user funnels
  • Solid knowledge of website analytics tools
  • Working knowledge of ad serving tools (especially Facebook ads)
  • Experience in setting up and optimising Facebook 
  • Strong analytical skills and data-driven thinking
  • Ability to create and present reports
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Experience with marketing automation (Infusionsoft) of advantage
  • Attention to detail and compliance with deadlines

Fun working environment.

This is a full-time, in-house role, based in our office in Varsity Lakes or Kirra, Gold Coast.

To apply for this position please email your cover letter and resume to sonja@mediajunkies.com.au – ASAP Start.