An explainer video is an investment that can help you with lead generation and lead scoring. Make the most out of this investment by using it as a tool in determining how you should follow up and approach potential clients.
A recent study discovered that when it comes to leads follow-up, potential customers who were contacted within an hour of making a query have seven times higher potential of becoming a qualified lead than those contacted an hour later. It further shows that potential customers who were contacted within an hour of making a query were 60 times more likely to become a qualified lead than those contacted the next day. These findings tell one important point – timing is of utmost importance. Note though that timing, in this context, is not just speed. It’s the perfect balance of when and how to approach a potential customer. This, you can do by getting enough information about your potential customer which will enable you to respond to them at the right time and with the right approach. This is the basis of lead scoring.
Lead scoring is the practice of gathering information about potential customer to help you gauge their intent to purchase. It will help you react correctly to each and every potential customer. The key to making it work is to collect pertinent data. This is where an explainer video comes in. It can help improve sales effort because the data collected from a potential customer’s viewing habits can help tremendously your lead scoring formula. Let me explain it further.
The queries we get are significant but more often than not, they don’t tell us the level of interest and what, in particular, got their attention. An explainer video can provide a more personal and in-depth look into the viewer’s interest and this can be used for lead scoring for it gives us data on the following: