Creating The Next Celebrity Vet: Dr Alex Hynes
Media Junkies created a kick-ass brand for Dr Alex Hynes, developing an awesome integrated social, PR and product line campaign, which resulted in us growing her reach from nothing to 200,000 per week and achieving 1.25 media opportunities every week. And we have only just begun.
Dr Alex Hynes is an emergency veterinarian and Director at Animal Emergency Services with clinics throughout Queensland. Together with being a busy veterinarian, she is also a mum, Director and fitness ambassador.
Alex came to media junkies with a wish:
Media Junkies had the knowledge, contacts, systems and experts to make her wish a reality.
Our goal was to make her the go-to-vet-and-pet expert in all related industry, lifestyle and consumer publications and media outlets ensuring her profile gained momentum in as many relevant areas as possible.
Three Step Approach
One: Media Junkies researched the vet, pet and female lifestyle market extensively to understand what opportunities would be available to Alex – from the obvious to the not so obvious.
Two: We worked closely with Alex to understand her dynamic and personality and what she was passionate about – this allowed us to strategically build a targeted media database.
Three: We aligned and evolved what Alex could offer seamlessly with the specific media outlet, ensuring it was always unique, informative, engaging and timely.
What We Created:
What We Achieved:
Joe has a mission. To bring perspective shattering digital experiences to the masses, to look deep and reflect of what is really important, and not just for the better of your business but creating an everlasting impact on a universal level too. Over 15 years experience as a graphic designer and front end web design. He now uses the combination of visual and technical to bring effective digital lead generation campaigns to life. Passion for marketing automation and INFUSIONSOFT EXPERT. (Certified Partner)