An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.[lollum_button text=”DOWNLOAD XLS TEMPLATE” url=”https://mediajunkies.com.au/wp-content/uploads/2015/11/Editorial-Calendar.xlsx” size=”big”]
At Media Junkies, we map out the content for the upcoming 30 days, send it to our clients for review and publish after approval to the respective channels. We normally follow a routine of different content forms and types (e.g. Mondays an inspirational post, Tuesdays an industry article, etc.). Here is an example of an editorial calendar:
We are using a slightly different format For Instagram, Pinterest and tumblr as we are working mainly with imagery here. The images will be sent to our clients via a dropbox link for review. Here is an example of an Instagram editorial calendar.