Editorial Calendar

What is an Editorial Calendar

An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.

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At Media Junkies, we map out the content for the upcoming 30 days, send it to our clients for review and publish after approval to the respective channels. We normally follow a routine of different content forms and types (e.g. Mondays an inspirational post, Tuesdays an industry article, etc.). Here is an example of an editorial calendar:

Editorial Calendar Template


We are using a slightly different format For Instagram, Pinterest and tumblr as we are working mainly with imagery here. The images will be sent to our clients via a dropbox link for review. Here is an example of an Instagram editorial calendar.


Instagram editorial calendar




About the Author Joe Brown

Joe has a mission. To bring perspective shattering digital experiences to the masses, to look deep and reflect of what is really important, and not just for the better of your business but creating an everlasting impact on a universal level too. Over 15 years experience as a graphic designer and front end web design. He now uses the combination of visual and technical to bring effective digital lead generation campaigns to life. Passion for marketing automation and INFUSIONSOFT EXPERT. (Certified Partner)