How Spent Clothing Used Facebook To Sell a Warehouse Full of Sunglasses

Spent is a lifestyle brand targeting a young audience with an affinity to extreme sport. Their styles are clean cut with blunt designs and cheeky messages.


Spent Clothing’s fashion is targeted to a young audience who are obviously very active on social media. This is why founder Paul Byrnes approached Media Junkies to find a way to get their new collection in front of the right people in the right channels.


Media Junkies developed a social advertising strategy, helped with graphic design and copywriting and split tested different ad campaigns. The best performing ads were then run over a month period which increased significantly online sales of the company. Further, Media Junkies helped on a conversion optimisation and email marketing strategy



About the Author Joe Brown

Joe has a mission. To bring perspective shattering digital experiences to the masses, to look deep and reflect of what is really important, and not just for the better of your business but creating an everlasting impact on a universal level too. Over 15 years experience as a graphic designer and front end web design. He now uses the combination of visual and technical to bring effective digital lead generation campaigns to life. Passion for marketing automation and INFUSIONSOFT EXPERT. (Certified Partner)