The Almustafa Restaurant is an institution in Glebe, Sydney. More than 20 years ago, owner Ian Billangil, opened the doors to this authentic Lebanese and family-run business. Their reputation has grown exponentially over the years and people from all around Sydney come on a regular basis to dine here. Besides traditional Lebanese food, Almustafa is also known for their live entertainment especially, their belly dancing shows. From corporate functions to romantic candle-light dinners, Almustafa can cater for all.
For years, the business had a very conservative offline marketing strategy that worked well in a world before social media. Many of Almustafa’s customers would come and visit regularly, but recently the business owner could see a new trend of consumers looking online for dining experiences in Sydney. It was about time to adjust their marketing strategy progressively changing to more online.